Rankings can significantly affect how stakeholders see products or company brands. It also has an impact on how they assess organizations and people.
Brand Finance is the leading independent brand valuation and business strategy consultancy firm. They have assessed organizations by their nature, faithfulness, advancement, advertising venture, staff satisfaction, and corporate notoriety. Utilizing these components, every brand’s power was ranked and given a value. This article aims to list the top 10 brands in technology based on the research provided by Brand Finance.
Apple has been the leading brand in technology since 2003. They have constantly been on top for 13 years, now. Despite a 13% decrease in revenue last April 2016, they are still on top of the annual rankings.
Over the previous year, Google has experienced enormous changes, having rearranged its structure to sit under its parent company, Alphabet, in October. While CPC advertising has been deteriorating over the recent years, the tech organization is expanding its capacity to create considerable mobile income.
3. Samsung Group
Country: South Korea
While Samsung was positioned second for brand esteem a year ago with US$ 81.7 billion, it wound up surrendering that position to Google with only a 2% rise year on year.
Amazon has climbed the rankings 3 spots higher than last year. With a 19% increase in revenue, it has overtaken Microsoft and sits comfortably at position 4.
Microsoft’s revenue is at around US$ 67 billion this year, similar to its income of the previous year. However, it has been dethroned by Amazon as the latter’s revenue increased significantly in 2016.
Despite a 5% increase in Verizon’s revenue in 2016, it has fallen one place lower in this year’s rankings because of Amazon’s sudden rise.
AT&T and Verizon are the leading American telecom company in terms of value. The company had a 2% increase in revenue this year, however, it is not enough to surpass its rival (Verizon).
8. China Mobile
Chinese phones offer high quality devices, with specs on par with the leading telecommunications company such as Samsung and Apple. China Mobiles have a 4% increase in their 2016 income.
Facebook’s income in 2016 has reached US$ 34 billion, a whopping 29% increase from last year. The brand has surpassed T (Telekom), IBM, and Vodafone, securing its place at number 9.
10. T (Telekom)
T (Telekom) is a Germany-based telecommunications company. This year, the company’s revenue has risen approximately 6%. Falling slightly in the rankings, it has maintained its place among the top 10 technology brands.
The rankings of the top brands may have changed this year, but one thing is evident – most, if not all, of them had increases in their total income this year.
We have come to an age where technology is not just a means to simplify life, but it has become a lifestyle. The developments looks promising for these technology brands and with rumors of new advancements, the future of these brands’ values has never been more exciting.