The importance of marketing is not debatable. It is plays a central function in any business because most of its aspect lies on successful marketing.
In a world where changes are a constant thing, trends and fads are constantly shifting and becoming more complex, keeping tabs with marketing activities can be overwhelming. However, marketing automation tools make things a lit bit easier for marketers due to its improved productivity, reliable quality, and high level optimization.
Enumerated below are the 10 leading automation tools offering the latest features and capabilities to help you better grow your business and simplify time-consuming marketing activities. Note that the tools and apps are not listed in any particular order. If you are aiming for a competitive advantage and at the same time finding ways to deliver ultimate value to your customers, then let these lists enlighten you.
Marketo is a web-based e-mail marketing platform which features integrated applications to create and preserve customer relationships. It delivers a range of capabilities including marketing management which is made easier by built in budgeting tools and marketing calendars. It also allows real-time personalization across marketing channels to achieve its full functionality. It is highly commended due to its easy to use and simple all-in-one platform design.
Pardot is a Salesforce product which is designed for organizations that are engaged in business-to-business (B2B) sales and marketing. This is a great tool for accelerating pipelines and converting sales through email marketing. The system is renowned for its ability to convert revenues through lead generation and management, sales intelligence, and social marketing. On top of that, the system is praised for its excellent customer support.
Eloqua is a primary marketing automation platform which serves as the foundation of generation programs. The system enables marketers to deliver a personalized customer experience and execute automated marketing campaigns. It offers a comprehensive suite which automates outbound email communications and covert leads based on demographic and behavioral intelligence. It also allows you to create campaign templates which can be customized based on your marketing objectives.
This system is a great platform for sending target messages based on marketing needs, user behavior and unique interactions. It enables conversion tracking through website and mobile integration. It also contains rich customer profiles and in-context conversations.
An inbound marketing software which manages inbound marketing, CRM and sales. It provides relevant and marketing experiences through the use of real-time data. It is also popular for its simplicity and user-friendly interface. HubSpot’s comprehensive platform and management system optimizes marketing effectiveness and efficiency.
AdRoll is widely used retargeted platform which is known to provide customized experiences to retarget customers with ads across social media and mobile app. With its flexible segmentation, cross-device and cross-platform retargeting, may it be in Facebook, Twitter, and other sites, it is an excellent tool to improve marketing efficiency.
This system is a comprehensive CampainDrive platform which offers brand resource management, web-to-print, landing pages, and sends emails and view reporting in the same system. It has built-in approval loops to streamline workflows. The system’s intuitive interface allows you to manage many marketing functions thus increasing marketing efficiency and results.
An all-in-one marketing automation platform which optimizes website content and is also a great website publishing tool. Includes capabilities such as email marketing, lead management, and built in campaign tools, whichdo not only identify the right sales but also close more deals.
Bremy is a web-based application which features email marketing and core campaign management. It offers modules which are used to perform online proof and approval. The system has advanced digital asset management which extends to a wide array of digital publishing including email newsletters and video proofing with multi-user collaboration.
This is a marketing automation tool which enables you to automate workflows and create custom experiences. It contains features such a lead scoring, campaign management, and its functionality enables you to deliver the right content at the right time through streamlined workflows.
There is a countless number of marketing software tools. Know your priorities and the end results that you want to accomplish, only then you can be able to choose software that fits squarely to your business unique goals and needs.